Choosing an Email Marketing Solution: Why Should You Try It Before You Buy?

Email marketing software solutions offer one of the most cost-effective marketing tools for any small business which often delivers a high return of an investment (ROI).
These platforms provide the ability to establish direct contact with site visitors, existing customers, and first-time shoppers, even after they leave your website.

However, online marketing beginners, small businesses, startups, professional bloggers, e-commerce sites and larger companies all have very different needs in terms of technical considerations, contact list size, and budget.

There are many competing email marketing options on the market, and every company offers its unique mix of technological features, functionalities, and capabilities coupled with its own set of pros and cons.

Email marketing tools are used to reach your contacts in their inboxes with things like:

• Newsletters
• Information about sales, coupons and special offers
• Announcements, notifications and company updates
• Event invitations
• Surveys / customer feedback

Features like a visual editor, image library, pre-designed email templates, custom autoresponders, user segmentation, A/B Testing, integrations with 3rd party platforms and tracking reports are very common among many providers.
So how can you determine which platform is ideal for your specific ongoing bulk email sending demands?

Since there are many alternatives available, the best thing you can do is try some out for yourself and obtain independent insights on which SaaS product deserves your hard-earned money.

The no-obligation testing period allows you to review all of the components of a given system in a hands-on way and get a feel for how it works.
It helps to form an independent opinion about the service, discover its strengths and weaknesses, and reach a research-based conclusion, whether a long-term paid subscription is worth it or not.

How to Make the Most of an Email Marketing Service Trial Period?

Using the initial trial period allows you to try out commercial email marketing software for free before committing to a monthly or annual subscription and without spending a penny.

It’s a great way to verify that the service provider you consider delivers on everything you’re looking for before actually putting money down.
Research, reviews, and customer recommendations are extremely useful, but it’s not the same as actually taking a cloud-based platform for a test drive.

Unlike a demo version or a freemium, free trial accounts come with significantly fewer limitations or restrictions, and in many cases, none at all.
Additionally, users will get complete access to the entire system for a certain period and enjoy the same benefits and privileges of a paid subscriber.

This time window enables you to fully explore the system’s features, evaluate its ease of use, assess its value for money, and experience the provider’s customer service and support departments.
You get all of this without paying anything upfront, and there is no obligation for you to join the service as a paying customer.

After starting your free trial, play a little bit with the system: see how easy it is to set up a new account, use the contact management and list-building tools, try out the email editor and test it with several templates.
Explore all the tools, which are responsible for segmentation, automation, A/B split testing, analytics and others with an actual email marketing campaign.

Ask yourself: do you like using this system? Is the user interface intuitive and simple to use? Can you easily automate marketing workflows? Does it offer good deliverability rates?

If you’re happy with what you saw and experienced, feel free to purchase a paid subscription.
However, if the platform did not meet your expectations or needs, simply cancel the trial and look for better bulk email sending alternatives.

Frequently Asked Questions

Trying out and comparing a number of potential email marketing options is a vital step before choosing a provider and selecting a relevant plan.
Here’s a list of common questions (and answers) that often come up during this process.

• Why Should You Sign Up? Benefits of Using Free Trials before Choosing Any Paid Service
  
• “Credit Card Required”: Why Do Some Free Trial Offers Require Users to Enter-In Their Credit Card Information?
  
• Risk-Free Offer Models: What’s the Difference Between Free Trials, Freemium and Money-Back Guarantee?
  
• Common Free Trial Scams: How Do They Work and What Can You Do To Avoid Them?
  
• Tips: How Do You Cancel a Free Trial You Signed Up For?